Project: Philip Lim for Target
Target was launching its Phillip Lim designer collection and wanted to get people everywhere—not just NYC—excited about its debut at New York Fashion Week.
So, with the help of local style influencers across the country - and a very talented photographer - we created the world's largest fashion GIF: a giant, interactive cinemagraph that showed off the new collection and came to life at Target's Phillip Lim launch party at NYFW .
Role: Concepting, naming, styling and production and event launch, campaign roll out.
Project: How Do You Do, TargetStyle
A TargetStyle how-to video series with home style expert Emily Henderson and stylist Zanna Roberts Rassi to help viewers tackle their new year goals. Joined by some YouTube stars and real target shoppers, the ladies covered topics from decluttering, to me time and more.
The videos were released on Target's YouTube channel with an accompanying social media campaign which rolled out on Instagram, Facebook, Twitter and Pinterest along with strategic partnerships with Hulu and other influential style and fashion blogs.
Role: Concepting, writing, styling and production and campaign roll out.