Project: Apt CB2
With only 14 stores around the world and a minimal marketing budget, home decor store CB2 was struggling to become a household name. So, we partnered with the mecca of home decorating, Pinterest, to design a New York City apartment live with people around the world.
Role: Concepting + naming
CD: Mark Aver / Daniel Carlsson
AD: Matias Menendez / Alex Venndt / Dan Smith
CW: Dave Ramirez
Designer: Matt Wenger / Adrien Colombie
Music: Michael Coffman