Project: Axiology Brand Re-Launch
In 2018, I joined vegan beauty startup, Axiology, as creative director and brand consultant. We spent a year giving the brand a makeover and officially relaunched in the fall of 2018.
Our objective was to go from a sweet, vegan lipstick company to a bold, minimalist and woke beauty brand.
Role: Creative direction on all brand touch points. Positioning, tagline, manifesto, visual direction, photography, website, trade show materials, retailer + partnership materials, packaging, social content and more.
Retail Training Video
Axiology Before the Makeover