AXIOLOGY

 
 

Project: Axiology Brand Re-Launch

In 2018, I joined vegan beauty startup, Axiology, as creative director and brand consultant. We spent a year giving the brand a makeover and officially relaunched in the fall of 2018.

Our objective was to go from a sweet, vegan lipstick company to a bold, minimalist and woke beauty brand.

Role: Creative direction on all brand touch points. Positioning, tagline, manifesto, visual direction, photography, website, trade show materials, retailer + partnership materials, packaging, social content and more.

 
Axiology_logo_gif.gif
 
 
 

Packaging

KH-SBD_Axiology_Boxes-0013.jpg
 
KH-SBD_Axiology_Lipstick-Intrinsic.jpg
 
 

Brand Line

Axiology_Postcard_3.jpg
 
 
 

Manifesto

Axiology_Manifesto.jpg
 
 

Posters

Axiology_Posters_For-Print_No-Bleednoevil.jpg
 
Axiology_Posters_For-Print_No-Bleed.jpg
 
Axiology_Posters_For-Print_No-Bleedbunnies.jpg
 
 

Retail Training Video

 
 
 

Merch

EJD_9298-Bearbeitet.jpg
 
EJD_9291.jpg
 
 

Tradeshows

Photo%2BOct%2B24%252C%2B7%2B56%2B54%2BAM.jpg
 
Photo Oct 24, 7 57 09 AM.jpg
 
 

 
 

Axiology Before the Makeover

IMG_2109.jpg
 
Axiology+display+%281%29.jpg